Honestly speaking, social media analytics cannot handle the enegy problem directly. After all, we need researchers and engineers to discover new renewable energy resources and solve the problems in building energy stations, and it seems media social analytics have nothing to do with this. Generally speaking, the researchers and engineers get their knowledge on professional handbooks and websites instead of social medias.

However, the energy problem we are facing is a social problem more than a scientific problem. For energy shortage, everyone knows the people in Sub-Saharan Africa are lack of electricity to enter into modern civilization, but electric power company cares more about international citys because they can bring more benefits. For using clean energy, everyone knows using coals and petroleum bring more carbon dioxide to environment and cannot use forever, but no country want to sacrifice its development to use expensive and insufficient energy. Most energy problems we can solve, but the solution is uneconomic.

In this area, social media analytics can help. By using social media analysis, we can provide intuitional pictures on how people live in underdeveloped area and what they desire. This will promote people to understand them and help them, capital and funds will follow people’s sight. Through social media analysis we can predict the energy usage of some areas, allocation and scheduling energy reasonably to set a better balance on different areas. In this way, I think social media analytics can help to solve the energy problems we are facing.

With the development of modern society and the improvement of life quality, more and more energy are required today. However, traditional method to get energy often bind with waste of resourses and environment polution, so it’s important to find an affordable and clean energy for human to use.

Energy resources can be divided into renewable resources and nonrenewable resources. Nowadays, the most widely used energy are nonrenewable resources or produced by nonrenewable resources. For example, electric energy are most produced by coal, which is nonrenewable resource, so we cannot use it in long term. Some energy resources such as wind energy, solar energy and hydroenergy are renewable resources, which means we can use them without worry about use up.

Generally speaking, wind energy and solar energy can be exploited with nearly no damage to environment, so them attract energy scientist most today. But there are still some difficult for the exploite of them, such as the low energy translate efficiency and high cost. Solar power station and wind power station have already been established on where have huge resources, but they are far from meet people’s demand.

In conclusion, the clean and renewable energy are replacing traditional energy step by step. Although there are still some limitation and disadvantage of those new energy, we will cover them and make energy affordable for both human and environment.

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus.

Social media isn’t about brands. It’s about people sharing their lives with others they know – or get to know – based on common interests.

Still, social is a wonderful place for consumers and brands to connect, as long as they remember one thing: Social media may provide your brand’s first and last impression, so both need to be good ones.

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Just as buzzwords lose meaning over time, many brands lose sight of the value of Social Analytics because at first glance social data comes with a lot of noise. Nobody has time to sort through results that include spam, bots, and trolls to get to the good stuff.

When you have state of the art tools, however, Social Analytics becomes a treasure trove of consumer insights you can’t find anywhere else. Building on that, we’d extend the definition above to say Social Analytics is a collection of data unearthed via multiple techniques from multiple sources versus a single tool in and of itself.

The best investment you can make is in Social Analytics Tools that bring all of the above functionality into one place. This gives you a peek behind the curtain – and you’re smart to make it about looking and listening and learning, not pushing your agenda.

Think of it as having a VIP ticket to a show – it doesn’t get you on stage singing with the stars unless you build a relationship with them over time. Once they realize you care enough to come to every show you just might get pulled up to join them.

This is the best way to inspire engagement between your brand and your audience.