Honestly speaking, social media analytics cannot handle the enegy problem directly. After all, we need researchers and engineers to discover new renewable energy resources and solve the problems in building energy stations, and it seems media social analytics have nothing to do with this. Generally speaking, the researchers and engineers get their knowledge on professional handbooks and websites instead of social medias.
However, the energy problem we are facing is a social problem more than a scientific problem. For energy shortage, everyone knows the people in Sub-Saharan Africa are lack of electricity to enter into modern civilization, but electric power company cares more about international citys because they can bring more benefits. For using clean energy, everyone knows using coals and petroleum bring more carbon dioxide to environment and cannot use forever, but no country want to sacrifice its development to use expensive and insufficient energy. Most energy problems we can solve, but the solution is uneconomic.

In this area, social media analytics can help. By using social media analysis, we can provide intuitional pictures on how people live in underdeveloped area and what they desire. This will promote people to understand them and help them, capital and funds will follow people’s sight. Through social media analysis we can predict the energy usage of some areas, allocation and scheduling energy reasonably to set a better balance on different areas. In this way, I think social media analytics can help to solve the energy problems we are facing.

Social media does hide a lot of information, but how to get that information from the data is the problem we need to solve. Energy distribution needs a lot of arguments , and there needs to be other arguments besides social media analysis.
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I agree with your opinion. Social media does not solve the global energy problem. However, it can still play a role in energy issues among the people, such as changes in fuel costs.
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I fully agree with you that social media anlytics can not solve eneergy problem directly, we need continous work on renewable energy development. Social analytics is limited helpful to this heavy issus, it only can plot the trend we use energy and in which sector the energy used.
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